Growth
Marketing Readiness Guide
What to have in place before a launch campaign begins.
Finished assets first
A cover, blurb, author bio and at least one piece of promotional media should exist before a marketing push starts, not during it.
Know your audience, specifically
"Everyone who reads" is not an audience. Genre, comparable titles and reader platforms shape a far more effective plan.
Set a realistic timeline
Press, review outreach and paid campaigns all need lead time — a launch plan works backward from the release date, not forward from today.
Related services